Posts about Education


6 Lessons for Service Blueprinting

Learning about customer experience, and how to leverage the service blueprint as a research tool, is essential for researchers and designers, as this will help them stay ahead in this rapidly changing world. 

This March, I was lucky enough to facilitate a Thinkshop with 25 designers attending the AIGA Y Design Conference. We left with some interesting conclusions around how to build and use service blueprints as research tools. 

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Are You a Coconut or a Peach?

Do you have a coconut or peach approach to the services you provide?

Coconuts: 

  • Hard, defined exterior that intimidates newcomers 
  • Hollow core: once you break through to the center, there isn’t much there 

Peaches: 

  • Soft, fuzzy, approachable exterior, low barrier to entry 
  • Contain a tough seed that provides support from the inside out

It’s not about the taste of the fruit - It’s about how it feels to customers and the considerations given to the behind-the-scenes service providers/employees. Don’t be a coconut. Be a peach.

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Do you have a coconut or peach approach to the services you provide?

Six (6!) new ways to push your practice

You asked. We answered. Bringing you SIX new workshops and courses in customer experience, brand strategy, leadership, product definition and design, research, ideation, personas and more—each chock full of skills for taking your professional game to the next level (and maybe even the level above that). Stay current, get smarter, make an impact, effect the bottom line, and teach your team a thing or two (or ten) about your new-found knowledge. We've saved you a seat.

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Four days, a room-full of designers, and one wicked problem

A guest post by UX Boot Camp Alumni Raphaelle Loren

 

 

The Context

It’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design of a young startup’s UX to expand their offering beyond the technical solution they’re developing — while teaching participants the required UX design tools along the way.

Beyond the science

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A guest post by UX Boot Camp Alumni Raphaelle Loren The ContextIt’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design [...]

Disrupting Healthcare - The UX Boot Camp: Emessence

Exploring ways to support patients with the neurodegenerative disease Multiple Sclerosis.

Imagine being diagnosed with a volatile disease that gets worse the longer it goes untreated. Now imagine a doctor telling you that the available drug therapy is only effective 40% of the time, and they won’t know if it’s actually working because symptoms are so unpredictable.

This is the reality for patients with Multiple Sclerosis (MS). We can do better.

For the November UX Boot Camp, we are partnering with Emessence, a healthcare startup that strives to help patients with MS to take back control. In four intense days, you’ll craft mobile design solutions that help MS patients manage their medical treatments and lifestyle in order to slow the disease progression and improve their quality of life.

Ready for the challenge? Come join us this November 18-21 for the UX Boot Camp: Emessence in San Francisco.

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Exploring ways to support patients with the neurodegenerative disease Multiple Sclerosis.Imagine being diagnosed with a volatile disease that gets worse the longer it goes untreated. Now imagine a doctor telling you that the available drug therapy is only effective 40% of the time, and they won’t know if it’s actually working because symptoms are so unpredictable.This is the reality for [...]

Service Design 101

This article was co-written by Lauren Chapman Ruiz and Izac Ross

We all hear the words "service design" bandied about, but what exactly does it mean? Clients and designers often struggle to find a common language to define the art of coordinating services, and frequent questions arise. Often it emerges as necessary in the space of customer experience or complicated journey maps. In response, here is a brief FAQ primer to show the lay of the land in service design.

What are services?

Services are intangible economic goods—they lead to outcomes as opposed to physical things customers own. Outcomes are generated by value exchanges that occur through mediums called touchpoints. For example, when you use Zipcar, you don’t actually own the Zipcar, you buy temporary ownership. You use the car, then transfer it to someone else once it is returned. Every point in which you engage with Zipcar is a touchpoint.

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This article was co-written by Lauren Chapman Ruiz and Izac RossWe all hear the words "service design" bandied about, but what exactly does it mean? Clients and designers often struggle to find a common language to define the art of coordinating services, and frequent questions arise. Often it emerges as necessary in the space of customer experience or complicated journey [...]

Leading By Design

In my career, I’ve spent a lot of time learning from great design leaders. The best stand out as creative, thoughtful listeners, able to persuade with grace and speak hard truths, while uniting the team around a focused vision.

Through my involvement in Cooper U’s Design Leadership course, I’ve learned techniques to repeat the success of these leaders. Recently, I had the privilege of co-teaching with two of Cooper’s design leaders, Jenea Hayes and course creator Kendra Shimmell. In the class, these bright ladies presented tools that help the rest of us become leaders who can sell a vision, unite a team, and achieve organizational consent. The following overview captures a small slice of the course content from general principles to practical applications that are simple yet powerfully effective ideas for all of us.

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In my career, I’ve spent a lot of time learning from great design leaders. The best stand out as creative, thoughtful listeners, able to persuade with grace and speak hard truths, while uniting the team around a focused vision.Through my involvement in Cooper U’s Design Leadership course, I’ve learned techniques to repeat the success of these leaders. Recently, I had [...]

Designs That Change Lives: UX Boot Camp and Kiva

“The UX Boot Camp is a transformational experience, disguised as a training.”  

- Lead UX Boot Camp Teacher, Stefan Klocek

In each UX Boot Camp, participants dive headfirst into design. They are challenged by a real-world problem and in just four days produce clever design solutions tailored to their clients needs.
 
At the UX Boot Camp with Kiva, the designers’ mission was to envision web concepts that helped Kiva lenders decide which loans are best for them and facilitate the loan selection process. Currently, lenders can feel overwhelmed or discouraged by the number of borrowers and different types of loans. So Kiva was looking for ways to empower lenders and help them make decisions with their money. 

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“The UX Boot Camp is a transformational experience, disguised as a training.” - Lead UX Boot Camp Teacher, Stefan KlocekIn each UX Boot Camp, participants dive headfirst into design. They are challenged by a real-world problem and in just four days produce clever design solutions tailored to their clients needs. At the UX Boot Camp with Kiva, the designers’ mission [...]

Cooper U On The Road

Are your products failing to resonate with users? Too many features creating bloat? Many of today's products are driven by spreadsheets, technology constraints, and feature lists. They leave frustrated customers wanting more.

We believe a better approach to design focuses on the human needs first and technology second.

In Cooper's Interaction Design training, we can help you envision, plan, and build products and services that are financially viable, technically feasible, and that your customers will love.

Beginning this December, Cooper is bringing our experience-based, hands-on training to sites around the world.

Where will we be going?

December 3-6 in Philadelphia, Pennsylvania

May 2014 in Berlin, Germany (If you want to be the first to know when we announce the dates, add you name here)

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Are your products failing to resonate with users? Too many features creating bloat? Many of today's products are driven by spreadsheets, technology constraints, and feature lists. They leave frustrated customers wanting more.We believe a better approach to design focuses on the human needs first and technology second.In Cooper's Interaction Design training, we can help you envision, plan, and build products [...]

Designing the Future: Cooper in Berlin

Most software projects are built around the question “What are we going to do next?” But occasionally we’re asked to think farther out. Projects focused on the 5-10 year range are more about “Where are we headed?” and “What’s going to inspire people?” These are different questions to ask, and answering them changes the usual process of interaction design.

 

I’ve been thinking about these things for a while, and while at the MobX conference in Berlin I conducted a workshop where a group of 16 designers and strategists took a look at how you answer these questions. 

 
So…how do you do it? The core of the matter is to understand what’s going to be different in the future you’re designing for.

These kinds of projects are less about “What’s next?” and more about “Where are we headed?” and “What’s going to inspire people?”

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Most software projects are built around the question “What are we going to do next?” But occasionally we’re asked to think farther out. Projects focused on the 5-10 year range are more about “Where are we headed?” and “What’s going to inspire people?” These are different questions to ask, and answering them changes the usual process of interaction design. I’ve [...]

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