Posts about Education


Concept Mapping for Designers of the Future

Photo by André M. Pennycook

Recently, Cooper and the Speculative Futures group teamed up to conduct a joint workshop introducing designers to Concept Mapping Together, a collaboration protocol based on the work of Joseph D. Novak (see The Origin and Development of Concept Maps) and his fellow cognitive and educational researchers. The protocol is an adaptation of their methods oriented to design facilitation practice. Cooperista Kaycee Collins, Phil Balagtas, and I led the workshop with ten expert design facilitators to teach attendees the protocol and explore it’s powerful application to futures design. 

Why Concept Mapping?

Designing for future scenarios is especially challenging given what designers must consider while speculating about what the world is today and may become tomorrow. Designers can best address this challenge by using a rich set of research and design practices. One such practice is concept mapping, which helps to organize and structure knowledge, thereby extending a designer’s ability to understand and be understood.

Read More

Recently, Cooper and the Speculative Futures group teamed up to conduct a joint workshop introducing designers to Concept Mapping Together, a collaboration protocol based on the work of Joseph D. Novak (see The Origin and Development of Concept Maps) and his fellow cognitive and educational researchers. 

Read More

Heavily Regulated Industries Need Goal-Directed Design

Working in the insurance industry, an industry saddled with stiff regulations, has several implications for the design team. Generally, this means submitting each page to an internal review process and then to every state for their approval. If after filing there are additional changes, re-submitting a particular webpage earns extra scrutiny, increasing the chance that edits will be necessary prior to launch. As a result, every A/B test, every possible change, must be thought out ahead of time, without proving it first in production. Otherwise, the changes must be filed all over again. Because of these challenges, our digital experience and design team has adopted Cooper’s Goal-Directed Design (GDD) approach. 

Read More

Working in the insurance industry, an industry saddled with stiff regulations, has several implications for the design team. Because of these challenges, our digital experience and design team has adopted Cooper’s Goal-Directed Design (GDD) approach. 

Read More

The Secret to Giving Away Secrets

There’s a baker in San Francisco named Josey. He owns a popular bakery and coffee shop called The Mill. Josey’s bread is really good, but it’s also not cheap. Loaves sell for $7 and up. And they sell toast — with toppings like almond butter, cream cheese or house-made jam—for $4 a slice. This is a lot of money for toast, but it’s so good that people line up down the block to buy it. It is that good. 

Josey also wrote a cookbook teaching people new to breadmaking about how to make bread. He writes in an approachable, un-intimidating style. Joseys’ basic message:making bread is easy.  

In the same way Josey sells bread, and teaches people how to make bread—we do the same thing at the design consultancy where I work, Cooper. We sell our design services to clients. And as part of those projects, we also teach clients about design and our design process.

That sounds crazy.  

Why teach people how to design (or bake bread)? If you teach everyone how to design (or bake bread), then no one will buy your design services (or your bread). Well, the opposite actually is true.

Read More

How design consulting is becoming more about teaching design (especially to non-designers)

Read More

California Academy of Sciences + Cooper UX Boot Camp

By Dana Lamb, PMO Manager, California Academy of Sciences

I joined the technology team at the California Academy of Sciences shortly after completing Cooper’s UX Boot Camp back in 2013. While at the Academy, I’ve leveraged many of the concepts I learned at UX Boot Camp, including creating powerful personas to engage our stakeholders and solve complex design problems.

The Academy has a unique new challenge, and I’m excited to work with Cooper and Cooper U workshop participants -- and perhaps *you* -- to solve it.

Read More

The California Academy of Sciences has a unique new challenge, and I’m excited to work with Cooper and Cooper U workshop participants -- and perhaps *you* -- to solve it.

Read More

4 Days of Change

By Rob Vanasco, @nocuberequired

“Please sign my petition asking for M&M’s to be made without artificial dyes.” 

That was the plea of a mom of two kids. In 2014, realizing the petroleum-based dyes in her son’s M&M’s were causing adverse effects to his behavior, Renee Shutters partnered with the Center for Science in the Public Interest (CSPI) to help her son and other parents dealing with similar situations. She wanted to rally people to ask the makers of M&M’s to stop using harmful dyes.

It seemed like a difficult task, but Renee found Change.org, which enables people to start a petition around virtually any topic and share it via social media. Renee received 217,123 electronic signatures in support of her cause over two years. In this forum, people shared their stories and discussed how removing dyes helped their kids.

In February of 2016, M&M’s announced they would no longer use toxic dyes in the production of M&M’s. Renee’s petition was a confirmed victory. If you visit Change.org, you will see a long list of similar victories. People are making a difference in their communities, and around the world, by using this technology.  

But, what if you want to do more?

What if you want to go beyond the limits of a petition and rally people around a cause? 

What if you want to organize people within a community?

How do you engage and motivate that group?

How do you provide that group with a delightful experience while giving them the tools they need to accomplish their mission?

These are the questions that leaders at Change.org asked the participants of UX Boot Camp to address.

Read More

Cooper’s UX Boot Camp allows participants to learn the art and science of user experience design, and to put it immediately into practice with a real-life client. So when my company encouraged me to consider professional development opportunities, I researched all the options out there. I reviewed all the workshops offered by Cooper U, and UX Boot Camp was exactly what I was looking for. 

Read More

6 Lessons for Service Blueprinting

Learning about customer experience, and how to leverage the service blueprint as a research tool, is essential for researchers and designers, as this will help them stay ahead in this rapidly changing world. 

This March, I was lucky enough to facilitate a Thinkshop with 25 designers attending the AIGA Y Design Conference. We left with some interesting conclusions around how to build and use service blueprints as research tools. 

Read More

Are You a Coconut or a Peach?

Do you have a coconut or peach approach to the services you provide?

Coconuts: 

  • Hard, defined exterior that intimidates newcomers 
  • Hollow core: once you break through to the center, there isn’t much there 

Peaches: 

  • Soft, fuzzy, approachable exterior, low barrier to entry 
  • Contain a tough seed that provides support from the inside out

It’s not about the taste of the fruit - It’s about how it feels to customers and the considerations given to the behind-the-scenes service providers/employees. Don’t be a coconut. Be a peach.

Read More

Do you have a coconut or peach approach to the services you provide?

Read More

Six (6!) new ways to push your practice

You asked. We answered. Bringing you SIX new workshops and courses in customer experience, brand strategy, leadership, product definition and design, research, ideation, personas and more—each chock full of skills for taking your professional game to the next level (and maybe even the level above that). Stay current, get smarter, make an impact, effect the bottom line, and teach your team a thing or two (or ten) about your new-found knowledge. We've saved you a seat.

Read More

Four days, a room-full of designers, and one wicked problem

A guest post by UX Boot Camp Alumni Raphaelle Loren

 

 

The Context

It’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design of a young startup’s UX to expand their offering beyond the technical solution they’re developing — while teaching participants the required UX design tools along the way.

Beyond the science

Read More

A guest post by UX Boot Camp Alumni Raphaelle Loren The ContextIt’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design [...]

Read More

Disrupting Healthcare - The UX Boot Camp: Emessence

Exploring ways to support patients with the neurodegenerative disease Multiple Sclerosis.

Imagine being diagnosed with a volatile disease that gets worse the longer it goes untreated. Now imagine a doctor telling you that the available drug therapy is only effective 40% of the time, and they won’t know if it’s actually working because symptoms are so unpredictable.

This is the reality for patients with Multiple Sclerosis (MS). We can do better.

For the November UX Boot Camp, we are partnering with Emessence, a healthcare startup that strives to help patients with MS to take back control. In four intense days, you’ll craft mobile design solutions that help MS patients manage their medical treatments and lifestyle in order to slow the disease progression and improve their quality of life.

Ready for the challenge? Come join us this November 18-21 for the UX Boot Camp: Emessence in San Francisco.

Read More

Exploring ways to support patients with the neurodegenerative disease Multiple Sclerosis.Imagine being diagnosed with a volatile disease that gets worse the longer it goes untreated. Now imagine a doctor telling you that the available drug therapy is only effective 40% of the time, and they won’t know if it’s actually working because symptoms are so unpredictable.This is the reality for [...]

Read More

1 2 3 4 5