Posts about Design in organizations


Heavily Regulated Industries Need Goal-Directed Design

Working in the insurance industry, an industry saddled with stiff regulations, has several implications for the design team. Generally, this means submitting each page to an internal review process and then to every state for their approval. If after filing there are additional changes, re-submitting a particular webpage earns extra scrutiny, increasing the chance that edits will be necessary prior to launch. As a result, every A/B test, every possible change, must be thought out ahead of time, without proving it first in production. Otherwise, the changes must be filed all over again. Because of these challenges, our digital experience and design team has adopted Cooper’s Goal-Directed Design (GDD) approach. 

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Working in the insurance industry, an industry saddled with stiff regulations, has several implications for the design team. Because of these challenges, our digital experience and design team has adopted Cooper’s Goal-Directed Design (GDD) approach. 

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Reflection: The Pause That Gives Insight, Part One

Diagram hypnosis and analysis paralysis


“Always make room for the unexpected in yourself.”

- Steve Martin


The fear of the blank whiteboard

We’re standing in a project room. Every inch of wall is covered with photographs from the field. Fat black arrows point to portrayals of key moments. Quotes on sticky notes form colorful clusters. Diagrams of space, ritual, and process complement the persona-faces looking back at us from the wall. And now it’s idea time. After the intensity of research and analysis comes the challenge of conceiving the right thing. How do we create concepts that are both good for business and responsible to the lives we have glimpsed through all this data?

We have all experienced that moment when the true complexity of life challenges the powers of our imagination. We are asked to translate complexity into concepts, but the complexity can be overwhelming and its patterns elusive. Together we turn to a blank whiteboard, we crack open a fresh pad of Post-Its, and feel the pressure to find The Answer.

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We have all experienced that moment when the true complexity of life challenges the powers of our imagination. We are asked to translate complexity into concepts, but the complexity can be overwhelming and its patterns elusive. Together we turn to a blank whiteboard, we crack open a fresh pad of Post-Its, and feel the pressure to find The Answer.

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From CX to CVX: Delivering and capturing value, by design

I often tell people that I’m passionate about designing value exchange, and I am often met with blank stares. Here’s why this little-known but powerful principle matters.  

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At every encounter between your brand, business, product, or service—across channels and over time—you have an opportunity to capture value from and/or deliver value to your customer. Value exchange is the idea that every encounter should involve both delivering and capturing value. Customer experience (CX) is actually the experience of value exchange. 

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The Secret to Giving Away Secrets

There’s a baker in San Francisco named Josey. He owns a popular bakery and coffee shop called The Mill. Josey’s bread is really good, but it’s also not cheap. Loaves sell for $7 and up. And they sell toast — with toppings like almond butter, cream cheese or house-made jam—for $4 a slice. This is a lot of money for toast, but it’s so good that people line up down the block to buy it. It is that good. 

Josey also wrote a cookbook teaching people new to breadmaking about how to make bread. He writes in an approachable, un-intimidating style. Joseys’ basic message:making bread is easy.  

In the same way Josey sells bread, and teaches people how to make bread—we do the same thing at the design consultancy where I work, Cooper. We sell our design services to clients. And as part of those projects, we also teach clients about design and our design process.

That sounds crazy.  

Why teach people how to design (or bake bread)? If you teach everyone how to design (or bake bread), then no one will buy your design services (or your bread). Well, the opposite actually is true.

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How design consulting is becoming more about teaching design (especially to non-designers)

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Nonprofit Boards Need UX Designers

This is my attempt to play matchmaker. Nonprofit Boards, I'd like you to introduce you to the user experience (UX) industry.

I came to Cooper, a leading UX design consultancy, after ten-plus years working in the philanthropy sector. Because of my background in fundraising, and interest in social justice, I have served on a number of nonprofit boards, including the Hispanic Health Council, the Association of Fundraising Professionals, and currently Kristi Yamaguchi's Always Dream Foundation. I’ve also managed alumni association boards of directors at top universities, including UC San Francisco, UC Berkeley, and The George Washington University.

When there are vacancies, boards often default to recruiting individuals from a handful of professions: lawyers, fundraisers, marketers, accounting and finance types, and philanthropists. These are important backgrounds to have on a nonprofit board. However, one critically important perspective is missing from most boards: design professionals. 

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When there are vacancies, nonprofit boards often default to recruiting individuals from a handful of professions: lawyers, fundraisers, marketers, accounting and finance types, and philanthropists. These are important backgrounds to have on a nonprofit board. However, one critically important perspective is missing from most boards: design professionals. 

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The Roles Trilogy

Modern product teams consist of three key groups working together—Design, Development, and Product Management. It’s surprising how many companies struggle, simply because they don’t recognize the need for all three to work on equal footing but with clear lines of responsibility. Putting expectations in place makes all three groups more effective, allows each to do the job they’re best at, and ultimately results in a thoughtful, well-constructed, kick-ass product. 

So let me tell you about your job.

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Modern product teams consist of three groups working together: Design, Development, and Product Management. Let me tell you how to do your job.

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1DocWay: Increasing access to psychiatric care

We’ve been chatting with some of the startup founders we’ve met through Rock Health. They’ve offered us an inside look into how they’re tackling some of the biggest challenges in healthcare. Now we’re offering you a peek behind the curtain. 

Company: 1DocWay

Founders: Danish Munir, Samir Malik, and Mubeen Malik

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We’ve been chatting with some of the startup founders we’ve met through Rock Health. They’ve offered us an inside look into how they’re tackling some of the biggest challenges in healthcare. 

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A message from Alan and Sue Cooper

User experience leaders,

It is our great pleasure to share with you the exciting news that Cooper has acquired Catalyst Group, a user experience design firm in New York City. Founded 17 years ago, Catalyst Group is an exceptional team of skilled designers, researchers, and strategists led by Nick Gould and Jon Mysel.

As the world of digital products explodes, the expectations of users climb apace, and there is simply no room in the marketplace for a product that can’t deliver a great experience. Cooper understands your need for a strategic partner with the wisdom, experience, tools, and perspective to help you stay on top in a crowded and competitive world.

This new union strengthens Cooper in many ways. We add fresh talents and capabilities in the fields of high quality user experience design, product strategy, design thinking, service design, product management, and user research, both pure and applied. We are infused with new experiences, new talent, and new character and, of course, we are geographically closer to our clients in New York, the Eastern US, and Europe.

At a time when many companies are building in-house design teams, Cooper believes that by remaining independent we play a critical role that internal teams cannot. Our independence gives us an outside point of view, and the perspective to make it work for you. As outsiders, we never shrink from the tough conversations that can move a business forward.  

Our brilliant new teammates, now also called “Cooper,” stand ready to serve from their office in Manhattan, giving you the same superb quality you have come to value from our San Francisco office.  

- Sue & Alan 

Cooper acquires New York based UX Design firm Catalyst Group.  

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Transforming Customer Experience with Journey Mapping

A customer journey map is a versatile tool that can serve many purposes: mapping how a current customer experience unfolds over time, planning the orchestration of a future experience across touchpoints, or uncovering business opportunities in the form of unmet customer needs. We’ve developed a new journey mapping canvas that can handle all three of the goals above, and we’d love to invite you (yes you!) to try it out. 

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A customer journey map is a versatile tool that can serve many purposes: mapping how a current customer experience unfolds over time, planning the orchestration of a future experience across touchpoints, or uncovering business opportunities in the form of unmet customer needs. We’ve developed a new journey mapping canvas that can handle all three of the goals above, and we’d love to invite you (yes you!) to try it out.

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If Culture Is Character, What Are Your Organization’s Distinguishing Marks?

Getting to know the culture of Beezwax -- a custom web, mobile and  database solutions firm

 

Interview with Julian Nadel, President and Founder

At Cooper, we’re interested in how design tools and methods can be used to shape inspired work cultures. In that vein, this blog post is the first in a series of exploratory interviews to learn tips and tricks from other companies. If you, your team or organization would benefit from a day away from the office to explore how to evolve your work culture, join us for our next Designing Culture workshop on Wednesday, Dec. 10 in San Francisco. Or, we can bring the workshop to your turf. For ongoing work culture inspiration, also check out our #DesigningCulture topics page on the Cooper Journal.

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Getting to know the culture of Beezwax -- a custom web, mobile and database solutions firm Interview with Julian Nadel, President and FounderAt Cooper, we’re interested in how design tools and methods can be used to shape inspired work cultures. In that vein, this blog post is the first in a series of exploratory interviews to learn tips and tricks [...]

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