Posts about Cooper U


California Academy of Sciences + Cooper UX Boot Camp

By Dana Lamb, PMO Manager, California Academy of Sciences

I joined the technology team at the California Academy of Sciences shortly after completing Cooper’s UX Boot Camp back in 2013. While at the Academy, I’ve leveraged many of the concepts I learned at UX Boot Camp, including creating powerful personas to engage our stakeholders and solve complex design problems.

The Academy has a unique new challenge, and I’m excited to work with Cooper and Cooper U workshop participants -- and perhaps *you* -- to solve it.

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The California Academy of Sciences has a unique new challenge, and I’m excited to work with Cooper and Cooper U workshop participants -- and perhaps *you* -- to solve it.

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4 Days of Change

By Rob Vanasco, @nocuberequired

“Please sign my petition asking for M&M’s to be made without artificial dyes.” 

That was the plea of a mom of two kids. In 2014, realizing the petroleum-based dyes in her son’s M&M’s were causing adverse effects to his behavior, Renee Shutters partnered with the Center for Science in the Public Interest (CSPI) to help her son and other parents dealing with similar situations. She wanted to rally people to ask the makers of M&M’s to stop using harmful dyes.

It seemed like a difficult task, but Renee found Change.org, which enables people to start a petition around virtually any topic and share it via social media. Renee received 217,123 electronic signatures in support of her cause over two years. In this forum, people shared their stories and discussed how removing dyes helped their kids.

In February of 2016, M&M’s announced they would no longer use toxic dyes in the production of M&M’s. Renee’s petition was a confirmed victory. If you visit Change.org, you will see a long list of similar victories. People are making a difference in their communities, and around the world, by using this technology.  

But, what if you want to do more?

What if you want to go beyond the limits of a petition and rally people around a cause? 

What if you want to organize people within a community?

How do you engage and motivate that group?

How do you provide that group with a delightful experience while giving them the tools they need to accomplish their mission?

These are the questions that leaders at Change.org asked the participants of UX Boot Camp to address.

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Cooper’s UX Boot Camp allows participants to learn the art and science of user experience design, and to put it immediately into practice with a real-life client. So when my company encouraged me to consider professional development opportunities, I researched all the options out there. I reviewed all the workshops offered by Cooper U, and UX Boot Camp was exactly what I was looking for. 

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4 Reasons Why You Should Make A Service Blueprint

This year Cooper U launched its first ever public training focused on customer experience design. Nancy Chu, one of our attendees, shared some of her takeaways from class with us. 

4 reasons why you should put together a Service Blueprint for your service:

  • You understand that providing a cohesive customer experience is a requirement in today’s service oriented society
  • You want to understand your customer experience in its entirety
  • You want to identify places where you can improve the entire customer service experience
  • You want to motivate people in different parts of your organization so that you can work together to improve your customer experience from all touchpoints

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One student's takeaways from Cooper's Transforming Customer Experience training. 

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Raising Leaders, the UX Boot Camp with Girls Leadership

Help parents raise resilient daughters that know who they are, what they believe, and how to express it.

Team up with Girls Leadership in the UX Boot Camp this August 11-14 to craft a strategy that nurtures relationships with parents as they influence the next generation of women leaders. 

Interested? Sign up now.

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Build your UX design skills while working on a real-world project for Girls Leadership in the UX Boot Camp this August 11-14, 2015.

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Don't let Personas get shelved

“What quantitative data do you have to back these personas up?” 

“We already know what our customers want. Our sales people are talking to them all the time.”

“Marketing has developed personas already. We can just use those.” 

(produces marketing segments and stereotypes rather than personas)

*crickets* Personas go on the shelf and are never heard from again.... 

 Heard something like this before?

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Personas are an amazing design tool, so how do we make sure they're being put to good use? 

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6 Lessons for Service Blueprinting

Learning about customer experience, and how to leverage the service blueprint as a research tool, is essential for researchers and designers, as this will help them stay ahead in this rapidly changing world. 

This March, I was lucky enough to facilitate a Thinkshop with 25 designers attending the AIGA Y Design Conference. We left with some interesting conclusions around how to build and use service blueprints as research tools. 

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Are You a Coconut or a Peach?

Do you have a coconut or peach approach to the services you provide?

Coconuts: 

  • Hard, defined exterior that intimidates newcomers 
  • Hollow core: once you break through to the center, there isn’t much there 

Peaches: 

  • Soft, fuzzy, approachable exterior, low barrier to entry 
  • Contain a tough seed that provides support from the inside out

It’s not about the taste of the fruit - It’s about how it feels to customers and the considerations given to the behind-the-scenes service providers/employees. Don’t be a coconut. Be a peach.

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Do you have a coconut or peach approach to the services you provide?

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Four days, a room-full of designers, and one wicked problem

A guest post by UX Boot Camp Alumni Raphaelle Loren

 

 

The Context

It’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design of a young startup’s UX to expand their offering beyond the technical solution they’re developing — while teaching participants the required UX design tools along the way.

Beyond the science

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A guest post by UX Boot Camp Alumni Raphaelle Loren The ContextIt’s not every day that you are given the opportunity as a designer to craft a company’s user experience (UX) from scratch. Cooper’s UX Boot Camp this past month was just that: Cooper’s teaching duo (Teresa Brazen and Izac Ross) led a group of twenty-five participants into the design [...]

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Slow is Fast: Why Startups Should Make Time to Design for Customer Goals

A guest post by Emessence Co-Founder Ryan Bloom

If there is one word to describe a startup, it would be “busy.”

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A guest post by Emessence Co-Founder Ryan BloomIf there is one word to describe a startup, it would be “busy.”At a growing company, there are always more things to do than people to do them, and often times those who are most successful are the ones who can be decisive and execute on a given objective efficiently. There is nothing [...]

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Revolutionizing the Patient Experience

The UX Boot Camp: Emessence, November 18-21 in San Francisco.

A guest post by Emessence Co-Founders Ryan Bloom and Raman Talwar

"I find myself asking 'How will I feel today?' just about every day."
-Christie, patient with Multiple Sclerosis

Christie’s experience with Multiple Sclerosis isn’t unusual. Many patients describe the disease as unpredictable, debilitating and painful. We recently started our company, Emessence, in an effort to enable something unprecedented: symptom-free management of MS. That’s a tall order, and we have our work cutout for us.

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The UX Boot Camp: Emessence, November 18-21 in San Francisco.A guest post by Emessence Co-Founders Ryan Bloom and Raman Talwar"I find myself asking 'How will I feel today?' just about every day." -Christie, patient with Multiple SclerosisChristie’s experience with Multiple Sclerosis isn’t unusual. Many patients describe the disease as unpredictable, debilitating and painful. We recently started our company, Emessence, in [...]

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