In established professional sports, technology often seems like an afterthought, applied like a band-aid, forgotten entirely, or employed in unimaginative ways. Early this April, a start-up league called the National Pro Grid League approached Cooper with a new challenge – to help them introduce a new sport that has integrated technology from the start. Cooper has been working closely with the NPGL to design the fan experience, through interactive tools, infographics and Jumbotron graphics.
Working with the NPGL gave us the opportunity to flex our design muscles on a project that involved crafting the physical and digital fan experience. We’ve just had our first major user testing opportunity and we’ve walked away with a few lessons. Here’s what we’ve learned so far.
Working on this project has helped me remember that Interaction Designers need lots of tools within reach.
- Brendan Kneram, Interaction Designer