According to popular belief, radio is dead.
It’s not; it’s just taking a different form. Instead of families gathering around a radio to hear the nightly news, people are staying informed by listening to the “All Things Considered” podcast or following Fareed Zakaria on Twitter.
So how does a radio program make the transition from on-air to online and define their role as journalists in the digital age? And how can designers influence how radio content is generated, shared, and consumed?
In the June UX Boot Camp, through experimentation and exploration, participants will redesign how listeners interact with radio content. They’ll conduct this examination through a radio program you may have heard on your local public radio station: Marketplace Money.
American Public Media’s Marketplace Money is a weekly public radio program airing locally on KQED that looks at matters of personal finance with wit and wisdom. In this particular UX Boot Camp, students will work with American Public Media's Marketplace Money to transform the experience of radio. They'll come up with new tools and models for engagement that encourage multi-platform participation, crowd-sourced content, and an entirely new type of relationship between listeners and show host.