CascadeSF UX Night: Planning for Responsive Layouts

Recently at Cooper, we updated our website with a focus on responsive web design. Working with Cooper’s other great developer, Elisha Cook, I learned a lot in the project, though at times it seemed my head would explode trying to figure out solutions to various problems presented by responsive web design, so when I heard that CascadeSF was hosting a presentation on this very topic, I was eager to attend and see what I could learn.

CascadeSF is a collective of San Francisco-based web designers and developers who meet periodically to keep up-to-date on design trends, standards, and techniques. On July 24th, the presenter was Pauly Ting, a Lead UX Designer at Tigerspike SF, founder of Feedia, and co-founder of TwoCents. The MeetUp was hosted in the offices of the residential real estate site, Trulia, just a block away from the Cooper studio.

Digital Evolution: From Fixed to Responsive Layouts

The focus of Pauly’s presentation was on planning content for responsive layouts. Responsive layouts present new challenges for organization and delivery of content. We are accustomed to the page-based approach to organizing content, largely because that is how content has always been organized and delivered. For example, the printing press has a fixed width and height based on the page size. The Gutenberg Press revolutionized content delivery in the 15th century by organizing content as hand-set letters and graphics arranged in rigidly determined rows that could then be mass produced. It was a new paradigm, taking book production from the hands of scribes locked up in monasteries, and distributing books more widely, making education of the masses possible for the first time, which of course changed the world.

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