How service design helped this startup learn to tackle their business step-by-step.
As part of our continuing mentorship program at Rock Health, Cooper teamed up with Studio Dental co-founders Dr. Sara Creighton and Lowell Caulder to help them disrupt the dental industry with their mobile dental service. The startup gained early support from a successful $40K Indiegogo campaign, and for Cooper, this project has been a great opportunity to demonstrate the value of service design.
“If I were to put a finger on the biggest ah ha moment, it was probably, “Oh, services are designed!”
- Lowell Caulder, co-founder, Studio Dental
In this conversation, the co-founders share how and why Studio Dental was born, and they reveal an “ah ha” moment or two, including the discovery that the impact of service design is everywhere, and central to any industry’s success.