It was a full house of design thinkers with a Silicon Valley twist. Serial Entrepreneurs. Voice-activation specialists. Tech wunderkinds. An evening of passionate discussion about the future of interfaces.
“I felt like I was back in college — the good parts of college,” Strava designer Peter Duyan told me afterwards.
Peter was crammed in this room of college-like discourse — designed for 35, now seating over 60 — because of a blog post I wrote that went unexpectedly viral.
I had proposed that “the best interface is no interface.” That we should focus on experiences and problems, not on screens. That UX is not UI. Two days after it was published, it was shared more on Twitter than anything ever written on The Cooper Journal, Core77 or Designer Observer. A week later, a Breaking Development podcast. Two weeks, a popular Branch discussion. A month, top ten on Hacker News again. All surprising, flattering, amazing. And that evening, a conversation.
In the spirit of discourse, special guest and design legend Don Norman started the evening with an entertaining retort: “They made a big mistake when they invited me.” (Watch it above, or listen to it here. And if you haven’t read his books, you should).