Innovating for humans

Innovation is an obsession and a watchword throughout the software industry, and it’s been widely adopted as a core business goal. But from the consumer’s perspective, innovation is only valuable if it solves a problem or provides a new benefit. It can be a bitter pill to swallow, but any product that innovates without adding human value will eventually be displaced by one that gives power and pleasure to those who use it.

Before starting to innovate, it is important to reflect on how different flavors of innovation are perceived by the people who will eventually use a product and what risks and opportunities are associated with each. Then comes the hard part: figuring out what the right innovations are and how to implement them.

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