Jonzing to take part in another 120-mile speed-skating race? You might have to wait 18 years, which is the likely interval between one Elfstedentocht and the next, owing to the effects of global warming.
So we can (almost all) agree the climate is changing. Not simply the climate that’s melting the ice, though. Also the economic climate, the one threatening to wash away your job. And the political climate, the one that can keep us all afloat.
Just a few months ago, business leaders habitually dismissed arguments in favor of ecologically responsible development because they were too busy pumping gobs of money out of the ground. Now that the price of oil has plummeted along with the rosy profit forecasts from Reykjavik to Whitefish, guess what some “hard-nosed realists” argue? You got it! Investing in clean- and green-tech is now unwise because of the credit tsunami sucking all the cash out to sea, an economic recession that promises to be as deep as it will be broad, hyperventilating stock markets, dazed and confused finance
ministers, and a crumbling government in Washington that’s trying to bring down thousands of animal and
plant species with it.
Who has time for the love of bugs and bunnies when the sky is falling
and you’ve got mouths to feed! When the weather’s fine, there’s no apparent need to fix the leak in the roof. And, anyway, you’re too busy enjoying the sunshine. But when it’s raining nobody wants to go out on a slippery roof. In other words, it’s hard to set aside the time to look ahead. But in times of turmoil we all want to know what’s coming around the bend.
The best way to predict the future, as everyone knows, is to make it yourself. Particularly if you’re a designer, since your job is to anticipate future needs and desires and create what fits the bill.