Applying Lean UX

We recently wrapped up a project for a startup in the digital photography space, and aside from being great design partners, one of the fun things about them was their excitement to utilize some of the Lean UX strategies and techniques that former Cooperista Josh Seiden wrote about in his bookLean UX with Jeff Gothelf. We certainly learned a lot from going through the process with this client (learning as you go is, after all, a Lean UX principle). We had some best practices confirmed, and found some new ones and nuances too. Here are just a few that we came across in going through a real-life Lean UX project.

Know your user.

In all the sprinting towards a testable product, remember: you’re designing for real people. Those real people are often not like you. Design is about empathizing with people and their problems, then coming up with solutions to solve them. In theory this is a no-brainer, but in practice this is hard. It means being disciplined about designing for your users’ real challenges, not the ones you assume they have — or even worse, the ones you really, really want them to have because it would be perfect for your business model.

With our photo product partner, we collectively identified several potential user types–sharers, documenters, savers, organizers, and a few more. But designing a super-tool that’s all things to all people wasn’t what we were after. So we chose a specific user with specific attributes, and designed the best product for them. Part of our hypothesis involved seeing if the design worked for that group, and if it did, then we’d start designing improvements for the initial user or for additional user needs.

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