Posts by Chris Noessel


How to Design & Lead a Brand Experience Workshop in 6 Steps

Most stakeholders aren’t versed in the language of branding. That’s dangerous because word of mouth and first-hand experience have more of an effect on user love than celebrity endorsements or well-toned advertisements. Branding is more important than ever. How do you get stakeholders into productive conversations about it?

Problem: Finding the brand through trial and error

You could take the trial-and-error tack: just make stuff to see how they react, and go through round after round of presentation and feedback, each time learning a little bit more about what the brand is supposed to be. But this is expensive, tedious, and demoralizing. It’s like hacking away at a beehive to make a sculpture. You end up with a lot of stings.

Solution: Get those brand attributes out and vetted with a Brand Experience Workshop

Cooper has faced this challenge with its clients head on for 5 years with a workshop to solve this problem. It’s fun and works like a charm. Here’s an introduction to how it works, followed by some tips and tricks to making them awesome.

A Brand Experience Workshop in 6 Steps

The workshop should feel pretty magical to the participants, and of course that takes some work on your part, but it’s worth it. Find below the key six steps.

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What does Pair Design look like?

If you’re trying to figure out whether Pair Design is right for you or your organization, it’s useful to have a model of what it looks like across an interaction design project. So, let me paint you a picture.

I’ve broken down our typical goal-directed design process into broad phases that should be relatively easy to map to your own. But, if this is your first time reading about Pair Design from Cooper, I recommend reading up on the distinctions between the generator and synthesizer roles I’ve written about before, as I’ll be referencing those terms

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Pair DJ-ing

Like many people who practice formal Pair Design, Cooperista Shahrzad has paired before, though in a different domain: Being a DJ. Suzy and I sat down to talk about this experience with her and what it means to Pair DJ.

Shahrzad (in the glasses) back in the day. :)

Tell us about your pairing experience as a club DJ.

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Like many people who practice formal Pair Design, Cooperista Shahrzad has paired before, though in a different domain: Being a DJ. Suzy and I sat down to talk about this experience with her and what it means to Pair DJ. Shahrzad (in the glasses) back in the day. :) Tell us about your pairing experience as a club DJ. Shahrzad: [...]

Easy win: Citibank

Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about a dropdown in Citibank’s password recovery flow. Hey, Citi! Here’s an easy win.

So you’ve set up your Citi credit card to autopay, and don’t recall your password on the odd time you need to log in. You go to reset it, provide the identifying information, and click Reset Password, only to have the page stop you with some red text and inform you that you missed a required field. A required field with only one possible selection.

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Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about a dropdown in Citibank’s password recovery flow. Hey, Citi! Here’s an easy win. So you’ve set up your Citi credit card to autopay, and don’t recall your password on the odd time you need to log [...]

Easy win: Twitter

Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about the notifications in Twitter’s iPhone app. Hey, Twitter! Here’s an easy win.

So you’re on your iPhone when it buzzes in your hand. Hey, neat! A Twitter somethingorother. You open the app, only to see that there are no notifications for your current Twitter profile.

That’s cool. It must be for one of the other Twitter profiles you use. So you open the list of profiles only to see…nothing. No hint of where this little tweet of goodness awaits you.

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Being an interaction designer means you’re aware of improvements that can be made in the things you use every day. This one is about the notifications in Twitter’s iPhone app. Hey, Twitter! Here’s an easy win.So you’re on your iPhone when it buzzes in your hand. Hey, neat! A Twitter somethingorother. You open the app, only to see that there [...]

About Face 4 diagrams, for you!

As part of its support for instructors using About Face in classrooms, Cooper is pleased to provide a PowerPoint deck of diagrams from the work in a Creative Commons 4.0 BY-ND license. What does that license mean to you? You are free to use all or part of this deck and share for any purpose as long as you do not modify the content, and include the attributions at the bottom of the slides. Drop it into decks, share amongst colleagues, and of course, if you have any questions, please drop us a line via education@cooper.com.

Note that we didn’t try to situate the slides in a larger context of meaning (that’s up to you) but the page numbers have been noted on each slide so you can reference that section of the text.

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As part of its support for instructors using About Face in classrooms, Cooper is pleased to provide a PowerPoint deck of diagrams from the work in a Creative Commons 4.0 BY-ND license. What does that license mean to you? You are free to use all or part of this deck and share for any purpose as long as you do [...]

JuanSpotters late night commercial

What else do you do when your car breaks down, miles from nowhere, and you find a creaking cabin that is empty but for a dusty couch and an honest-to-goodness 19" Sony Tabletop television set? How is this thing still working? Who’s still broadcasting over airwaves?

Well, you don’t want to go wandering around about out there in the dark. It’s kind of creepy around here, and anyone could be lurking outside. You brush off the cushions and sit down. Was that creak from this old couch? Must have been. Well, let’s see what’s on at this hour…

JuanSpotters is a Cooper Halloween artifact, created around the persona of Juan Espinoza, and is an iteration JuanSpotters from 2012’s Interaction Design for Monsters. This year’s ghost busters are…

  • Chris Noessel
  • Cameron Winchester
  • Kathryn Estocapio
  • (and our headless ghost) Alex Mandel
  • (Cinematographer and crewperson) Benjamin Remington

Special shout-out to Rohan Malpani, who was to be our Billy Mays until time ran out on his internship before shooting.

What else do you do when your car breaks down, miles from nowhere, and you find a creaking cabin that is empty but for a dusty couch and an honest-to-goodness 19" Sony Tabletop television set? How is this thing still working? Who’s still broadcasting over airwaves?Well, you don’t want to go wandering around about out there in the dark. It’s [...]

Easy Win: Photoshop

Being an interaction designer means you're aware of improvements that can be made in the things you use every day. This one is about the crop tool found in the most popular digital image manipulation software, Photoshop. Hey, Adobe! Here's an easy win.

Easywin01.png

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Being an interaction designer means you're aware of improvements that can be made in the things you use every day. This one is about the crop tool found in the most popular digital image manipulation software, Photoshop. Hey, Adobe! Here's an easy win.

Planets Don't Have Orbits

 

 

I heard an argument forwarded by Andrew Hinton way back in Dublin at the Inteaction12 conference. The short form goes like this: "Users don't have goals." (UDHG for short.) Being a big believer in Goal-Directed Design, I thought the argument to be self-evidently flawed, but since it came up again as a question from a student at my Cooper U class in Berlin, I feel I ought to address it.

Are there, in fact, goals?

Given just those four words, it seems like it might be about users actually not having goals. But of course, goals do exist. If they didn't, why would anyone get out of bed in the morning? Or do work? Or make conference presentations? If we didn't have goals, nothing would be happening in the world around us. But of course we do we do get out of bed. We do work. We write blog posts. All because we have reasons which—for clarity—we call goals. This example illustrates that what UDHG really means that most people don't have explicit goals.

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I heard an argument forwarded by Andrew Hinton way back in Dublin at the Inteaction12 conference. The short form goes like this: "Users don't have goals." (UDHG for short.) Being a big believer in Goal-Directed Design, I thought the argument to be self-evidently flawed, but since it came up again as a question from a student at my Cooper U [...]

Barry the Blog Post...

...or, Why Silly Names Make Silly Personas, and 8 Tips to Getting Your Personas Named More Effectively

You’ve seen them before and unfortunately, you’ll see them again. Personas with names like Sarah the Security-Minded, Adam the Artist, Gloomy Gus, or Uzziah the Uppity Unix User. (Wait. You don’t have a persona named Uzziah?)

“What's in a name? That which we call a rose / By any other name would smell as sweet.”
—Romeo & Juliet, Act II scene 2

A quick word about doing this sort of thing. Don’t. On one level, sure, it works. The alliteration helps you remember both the name and the salient characteristic that that persona is meant to embody. Who was Gus? Oh that’s right. The gloomy one.

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...or, Why Silly Names Make Silly Personas, and 8 Tips to Getting Your Personas Named More Effectively You’ve seen them before and unfortunately, you’ll see them again. Personas with names like Sarah the Security-Minded, Adam the Artist, Gloomy Gus, or Uzziah the Uppity Unix User. (Wait. You don’t have a persona named Uzziah?) “What's in a name? That which we [...]

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