Process

Cooper's Goal-Directed method is a mix of inventive techniques and common sense that repeatedly delivers success for our clients.
Project PlanningResearchModelingRequirementsFrameworkRefinementSupport

First, we craft the project that fits your need

Consulting starts on the first day you contact us. During the engagement planning process, a senior Cooper designer—not a sales person—works with you to shape a project that balances your goals with your schedule and budget.

We learn about your business and your customer

Check out our case studies to see how we've helped other clients.

It's not enough for a product to be desirable or easy to use; it has to be feasible to build, viable in the market, and consistent with your brand. That's why we spend time learning about your business before we ever talk with potential users. It's also not enough for the product team to write down users' complaints and wish lists; instead, we interview and observe people in their environments to see how they really think and behave, then identify opportunities for your product to fill their needs.

We show you the big ideas first...

We start with a set of high-level sketches that illustrate how your product can meet user needs and encourage long-term loyalty. We also show you a range of ideas for how your product might look, to make sure that first impression says what you want it to.

We learn about your business and your customer

How does Goal-Directed design work with your development process?

RUP & Goal-Directed Design
by Dave Cronin

Six Sigma and Goal-Directed Design
by Lane Halley

Designing for Offshore Development
by Dave Cronin

Once we get your feedback on the initial direction, we dive into the details. We collaborate closely with your engineers to ensure that everything we design is feasible within your constraints. We may also conduct usability testing to polish any rough edges (and help you sleep a little better at night). Finally, we deliver detailed blueprints that can make development more efficient and predictable.

Finally, we stick around to help

We wouldn't want to hire an architect who runs away as soon as the blueprints for the building are delivered, and we don't think our clients would, either. When you need help to address an unexpected issue, we'll be here.

How long will it take?

Our methods are flexible. We apply the same thought process to everything from a one-day assessment to a year or more of work on a suite of products—the only thing that differs is how thorough we can be.

To find out how much (or how little) time it will take us to help you, give us a call at +1.415.267.3500 or .
Back to Top