We begin designing
by telling stories
Once we have a solid sense of who we're designing for and clearly see the shape of the opportunity space, we shift into imagination mode. We start by telling stories. We imagine each persona's ideal experience with your product or service, and describe these experiences in a narrative format that we call a scenario.
Scenarios form the backbone of our creative process. They highlight what it will take to delight your users, and they help us express the requirements of the experience from functional and emotional perspectives. The real power of storytelling is that it's highly collaborative; it's easy for all kinds of stakeholders to meaningfully contribute their ideas.
Storytelling is also flexible; we can iterate through many different ideas in a very short amount of time. You could say that a good story is the earliest stage of prototyping: We use scenarios to establish a vision in a way that allows for communication, evaluation and evolution. This helps us work with you to prioritize capabilities, and to establish a strategy for how your product or service will reflect and extend your brand in order to appeal to your target market.
