There’s no substitute
for an inventive spark*
Clever ideas are the heart and soul of a great design, but craft is essential, too. Delivering a delightful product or service requires commitment to a vision, considered decisions, attention to the details, and careful coordination of all the moving parts.
Our structured approach focuses our creativity on the right opportunities and provides a robust context for collaboration. We sequence decisions in a meaningful way, so that you're closely involved, well informed and are able to plan with confidence. And, we help you communicate the vision as it emerges, so you can build momentum towards delivering a successful product.
We start by understanding people & context
How to get started
We take project planning very seriously around here. During the engagement planning process, one of our engagement leads (a senior Cooper designer, not a sales person) works with you to shape a project that balances your goals with your schedule and budget. Give us a call or drop us a line and we can walk you through the process.
We start by working with key stakeholders from your organization to get a clear understanding of your vision, business goals, and constraints.
Then we interview and observe your users, digging deep to understand how they think and behave, what motivates them, and where the pain is. User research not only gives us a concrete understanding of environment, tastes and workflow, but it also fuels our intuition and inspires our empathy. We don't just want to design things that look cool—we also care about making people's lives better.
We begin designing
by telling stories
Storytelling is also flexible; we can iterate through many different ideas in a very short amount of time. You could say that a good story is the earliest stage of prototyping: We use scenarios to establish a vision in a way that allows for communication, evaluation and evolution. This helps us work with you to prioritize capabilities, and to establish a strategy for how your product or service will reflect and extend your brand in order to appeal to your target market.
We craft the details
We work closely with you along the way
We can teach you and your team how to do all of this
We're transparent about our methods and thinking so that you can understand where we're coming from and learn how to pick up where we leave off. We also facilitate workshops and teach courses to provide more formal instruction and practice in how we think about design and strategy.
Our project teams include a combination of interaction designers, visual designers, and industrial designers. Our people are very experienced and entirely accessible to their clients. Our teams are almost always dedicated to only one project at a time and are assigned for the duration of the engagement, so you don't have to worry about an ever-changing cast of characters. Our process and team models are intended to
keep our clients in the driver's seat, allowing ample opportunities for input and feedback at all levels of design. Our process and practices also help us stick to the plan without any unpleasant surprises. Our approach also enables us to closely integrate interaction, visual, and industrial design, as well as implementation, ensuring that all aspects of the product or service work together in concert to create a simple, compelling user experience.