You need to know more about your customers than how many are "somewhat satisfied" with your product. We won't give you yet another demographic study or focus group report that sits on your shelf and leaves you wondering what to do next. We won't just ask your customers what they want, either, because they can't design your product for you. Instead, we'll interview and observe end-users in the wild to learn how they really behave and think. Our ethnographic techniques uncover opportunities you won't find any other way.
Want to know more about our research methods? We teach them in the Cooper U Interaction Design Practicum.
More thoughts on research:
Design Research: Why You Need It
by Steve Calde
Making Use of User Research
by Gretchen Anderson
Not convinced you need research? Most of our clients spend a lot of time talking to their customers, and yet they spend months trying to figure out product requirements. Effective research will help you break through the analysis paralysis that comes from relying on opinions instead of first-hand data.
Of course, business success isn't just about understanding your customers and users, which is why we start by interviewing your key decision-makers about your brand, your vision, and your constraints.
As with all parts of our process, we can scale our research efforts based on your needs. If you're in a rush, we can start designing based on a handful of interviews, or rely on our past experience and yours. When you're betting the business on a successful product, though, we recommend a more thorough approach that will let you make difficult product decisions with confidence.