Consulting starts on the first day you contact us. During the engagement planning process, a senior Cooper designer—not a sales person—works with you to shape a project that balances your goals with your schedule and budget.
It's not enough for a product to be desirable or easy to use; it has to be feasible to build, viable in the market, and consistent with your brand. That's why we spend time learning about your business before we ever talk with potential users. It's also not enough for the product team to write down users' complaints and wish lists; instead, we interview and observe people in their environments to see how they really think and behave, then identify opportunities for your product to fill their needs.
We start with a set of high-level sketches that illustrate how your product can meet user needs and encourage long-term loyalty. We also show you a range of ideas for how your product might look, to make sure that first impression says what you want it to.
How does Goal-Directed design work with your development process?
RUP & Goal-Directed Design
by Dave Cronin
Six Sigma and Goal-Directed Design
by Lane Halley
Designing for Offshore Development
by Dave Cronin
Once we get your feedback on the initial direction, we dive into the details. We collaborate closely with your engineers to ensure that everything we design is feasible within your constraints. We may also conduct usability testing to polish any rough edges (and help you sleep a little better at night). Finally, we deliver detailed blueprints that can make development more efficient and predictable.
We wouldn't want to hire an architect who runs away as soon as the blueprints for the building are delivered, and we don't think our clients would, either. When you need help to address an unexpected issue, we'll be here.
Our methods are flexible. We apply the same thought process to everything from a one-day assessment to a year or more of work on a suite of products—the only thing that differs is how thorough we can be.