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Pure Digital Technologies has taken the
camcorder market by storm with their wildly
popular Flip video cameras. Just two years
after they introduced the first point & shoot
camcorder, the Flip and its spinoffs (Flip Ultra
and Flip Mino) have gulped up 30% of the camcorder market.
To coincide with the launch of their next-generation camcorder, the Flip MinoHD, Pure Digital wanted to deliver next-generation software (which comes loaded on the cameras) that was as friendly, simple, and fun to use as the camcorders themselves. Pure Digital turned to Cooper to ensure that the software’s interaction and visual design were the perfect complement to the cameras, which have been widely praised as “absolutely, positively idiot-proof.”
The large icons in the interface illustrate what can be done with the videos and are attractive, approachable and fun.
Focusing on the first-time-use experience, the design team worked to streamline software installation and make popular features like trimming video clips, creating movies, and sharing videos approachable and fun.
Popular features like trimming video clips, creating movies, and sharing videos are easy and require little to no instruction.
Released on November 12, 2008, the FlipMinoHD has quickly racked up rave reviews from an impressive array of curmudgeons and fans alike, and while the camcorder itself remains the star of the show, the supporting role of the revamped FlipShare software has not gone unnoticed:
David Pogue of the New York Times calls the new release of the software “wonderfully effective” and marvels that “Without even a glance at the Help pages, you can view your clips, trim their ends, drag them into a sequence, add background music, and then fire the whole thing off to YouTube...”
PCWorld notes that “FlipShare's movie-creation tool takes you through an easy four-step process and makes stringing together clips a snap”
And over at the Wall Street Journal, Katie Boehret says “I found this worked much better than Pure Digital’s previous sharing software… I easily named videos, and clips not saved to the computer were clearly marked as 'Unsaved.' Eight large icons at the bottom of the FlipShare software illustrate what can be done with the videos: save to computer; play full screen; share via email, greeting card or Web site… or create a movie, snapshot or DVD.”