cooper

Cooper is a design and strategy firm based in San Francisco.

Since 1992, we've designed everything from medical devices to consumer products to sophisticated business tools. Our inventive spark sets us apart, but we know that true innovation requires more than sketching a clever idea; it requires deep insight, close collaboration, and coordinated execution.

Our specialty has always been bringing clarity to complex situations. We know that "simple" isn't easy and that a breakthrough user experience begins with a deep understanding of people. Our design and research methods focus our creativity, enabling us to uncover opportunities that fit your business and inspire your customers.

We can work with you to shape a product vision, and help you express that vision with killer presentations and demos. When you're ready to make it real, we can work out the details and guide implementation to keep everyone headed in the right direction.

We work with companies to create products and services that delight the people who use them.

What's the right approach for you?
Give us a call, and we'll help you figure it out.

Clients

Work with us, and you'll be in good company. Our clients range from the hottest startups to a third of the Fortune 500 and include forward-thinking players in almost every industry. Here are just a few of the ones we can brag about:

Experience

Since 1992 we’ve been hard at work figuring out how technology can better serve human needs.

We've designed just about everything: analytical applications; automotive entertainment and navigation devices; consumer products; devices; CRM, enterprise, and financial services systems; HR applications; IT tools; irrigation systems; kiosks; medical software and devices; monitoring and control systems; smartphones; supply chain management systems; Web sites.... We could keep going.

  • 3M

    Meeting systems of the future
  • 8x8

    Enterprise IP telephony
  • Abbott Labs

    Consumer and hospital glucose meters
  • AGFA

    Radiology picture and archiving system (PACS)
  • ADP

    Human resources software
  • Alaris Medical Systems

    Hospital infusion pump
  • Align Technology

    Orthodontic treatment planning
  • Amberpoint

    Web services monitoring
  • AT&T

    Browser-based email (visual design)
  • Analytical Graphics

    Satellite tracking
  • Bizrate.com

    Comparison shopping Web site
  • Cedars-Sinai Medical Center

    Clinical information system
  • Charles Schwab

    Personal investing software, Web site
  • CIGNA

    Service design strategy for medical providers
  • Compaq

    Broadband and mobility services
  • Cross Country

    Healthcare talent management service design
  • DePuy / Johnson & Johnson

    Computer-assisted orthopedic surgery
  • Dolby Laboratories, Inc.

    Audio control, Web site
  • Dow Jones / Wall Street Journal Interactive

    Web site assessment
  • DriveCam

    Remote monitoring of fleet vehicle drivers
  • Echostar (now Dish Network)

    Remote control and on-screen program guide
  • Elemental Software (now Adobe)

    Web site authoring
  • Ellie Mae

    Loan origination software
  • Ericsson (now Sony Ericsson)

    Smartphone
  • Financial Technologies, Inc.

    Private equity investment tool
  • Fotiva (now Adobe)

    Consumer photo management
  • Fujifilm Medical Systems

    Radiology systems (visual design)
  • Fujitsu Softek

    Workflow, storage management
  • GoldMail

    Voiceover image messaging
  • Housevalues.com

    Web prospecting tool for real estate agents
  • HP

    Web site, PDA, various projects
  • IBM Notes

    Usability assessment and consulting design
  • iManage (now Interwoven)

    Enterprise content management system
  • Immersion

    Developer tools for haptic technology
  • Indicative Software

    IT tools (visual design)
  • Informatica

    Enterprise data analytics
  • Intermine

    Storage management
  • Johnson Controls

    Automotive telematics
  • J. Paul Getty Museum

    Kiosk and mobile devices
  • Kana

    CRM software
  • Kenexa

    HR application
  • Logitech

    Scanner and game controller software
  • McKesson Information Solutions

    Patient monitoring and health education device
  • Medco Health Solutions

    World's largest online pharmacy
  • Microsoft

    Various Web site projects
  • Minitab

    Statistical analysis
  • Mongo Music (now Microsoft)

    Consumer music application
  • NBC

    Intranet
  • NetApp

    Storage and data management system
  • Nuance

    Development tool for speech applications
  • Pacific Edge (now Serena)

    Project management software
  • Procter & Gamble

    Family digital assistant
  • Remedy

    Enterprise workflow
  • R&D Logic

    Medical and pharmaceutical research system
  • Sagent

    Data warehouse and analytics
  • San Francisco Department of Public Health

    Epidemic tracking tool
  • SAP

    Various including ERP, CRM, analytics systems
  • Shared Healthcare Systems (now Accu-Med)

    Electronic medical record, facility management
  • Shutterfly

    Consumer photo sharing
  • Sony Transcom

    In-flight entertainment
  • St. Jude Medical

    Cardiac rhythm management
  • Sun Microsystems

    Wireless networking
  • Sybase

    Web site visual design
  • Tapwave

    PDA / gaming device (visual design)
  • Terraspring

    Server farm management
  • The Toro Company

    Professional irrigation control system
  • Thomson West

    Legal information (user research)
  • Trend Micro

    Web site
  • Varian, Inc.

    NMR spectroscopy
  • Varian Medical Systems

    Radiation therapy and radiosurgery
  • Visteon

    Automotive telematics
  • Webgain

    Software development tool
  • Wily Technology (now CA/Wi)

    Web services management
  • Yahoo! Search Marketing (formerly Overture)

    Paid-search campaign management

We wrote the books on designing successful technology products

Make It So: Interaction design lessons from science fiction
by Nathan Shedroff & Christopher Noessel
Rosenfeld Media; ISBN 1933820985
Many designers enjoy the interfaces seen in science fiction films and television shows. Freed from the rigorous constraints of designing for real users, sci-fi production designers develop blue-sky interfaces that are inspiring, humorous, and even instructive. By carefully studying these "outsider" user interfaces, designers can derive lessons that make their real-world designs more cutting edge and successful.
“Part futurist treatise, part design manual, and part cultural analysis, Make It So is a fascinating investigation of an often-overlooked topic: How sci-fi influences the development of tomorrow’s machine interfaces.”
Annalee Newitz, Editor
io9 blog
Visit the Book website at www.scifiinterfaces.com and Nathan Shedroff at www.nathan.com.
Designing for the Digital Age: How to create human-centered products and services
by Kim Goodwin, foreword by Alan Cooper
Wiley; ISBN 0470229101
Designing successful products and services in the digital age requires a multidisciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of this and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
“Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard.”
Jared Spool, Founding Principal
User Interface Engineering
About Face 3: The essentials of interaction design
by Alan Cooper, Robert Reimann & David Cronin
Wiley; ISBN: 0470084111
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web applications, and mobile devices. This book will teach you the principles of good product behavior and introduce you to Cooper's Goal-Directed Design, from conducting user research to defining your product's interaction using personas and scenarios. In short, About Face 3 will show you how to design the best possible digital products and services.
About Face is one of the very rare design books that's fun to read, even though it rocks fundamental beliefs and packs the page with useful information. It's a must-read for anyone who wants to understand what the software design process should be (but usually isn't). The perspective is unique: intellectually rigorous enough for academics while remaining focused on helping practitioners. I'd recommend this book to anybody in the business.”
Harley Manning, Research Director
Forrester Research
The Inmates Are Running the Asylum: Why high-tech products drive us crazy
by Alan Cooper, foreword by Paul Saffo
SAMS; ISBN: 0-67231-649-8
The Inmates Are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful, and entertaining explanation of how talented people repeatedly design bad software-based products. More importantly, he uses his own work with companies big and small to show how to create products that will both thrill users and improve the bottom line.
“Once again, Alan Cooper shows the way. His books should be required reading for all those technology companies who think they are serving their customers: Think again. We need more books like this one, and more people like Alan Cooper.”
Don Norman, Nielsen Norman Group, author of Emotional Design: Why we love (or hate) everyday things

We’re on a mission to make the digital world a better place. Are you?

We're building our company to last, and we're looking for people who want to do great work, as well as create a great place to work. If you want to work somewhere with a sense of purpose and a sense of proportion, check out our current openings.

Every project involves a small team of world-class designers, most of whom are dedicated to single project at a time. A typical team includes two interaction designers, who share responsibility for research, synthesis, design, and design communication; a visual designer, who ensures that the color, icons, typography, and visual style of the interface support the interaction and create an emotional experience that supports the client's brand; and an engagement lead—one of our most senior designers—who helps push the design along and is responsible for the business relationship with the client.

On projects involving hardware, an industrial designer leads the evolution of the physical form, working closely with other team members to ensure a seamless user experience. Behind the scenes, our professional HR and Operations team ensures that our design teams have the tools, environment, and support they need to pull off one superb project after another.

For 15 years, Cooper has been designing successful digital products by focusing on human goals. We've designed our company the same way.

We hire stars, then make sure they're set up for success. We plan our projects for a 40-hour work week. We don't think chaos is a necessary ingredient for creativity. We believe in coaching, clear career paths, and a workplace that's as much a community as it is a company.

We work with clients large and small all over the world. Our projects include everything from complex financial, analytical, and enterprise applications to medical devices, Web applications, and car dashboards. In a single year, a Cooper designer might work on a securities trading application, a surgical tool, and a revolutionary new phone.